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Attracting clients can be one of the biggest challenges for a real estate agent. Some professionals are frightened because of the growing competition. Others do not have a plan to increase the clientele, being held hostage by the increase in the demand for real estate.

If this is the situation you are in, it is important to understand what can be done to reverse it. Creating an adequate fundraising strategy is no big deal.

Do not believe? So, follow this article to the end!

1. Invest in local media ads

Many people view the ad as an expense, but this is not true. Advertising only becomes a cost when the person does not make that investment in the right vehicle. Otherwise, the ad is a great investment.

The simplest way to make yourself known in a neighborhood is to advertise in the local media. Community radio and local newspapers are excellent ways to talk directly to your target audience. Contrary to what many people believe, these ads are not that expensive.

In addition, this strategy reaches a  more traditional customer share, which is not so comfortable with social networks, for example.

2. Advertise on social networks

On the other hand, if you know that your customer is in the habit of browsing social media, advertising on these platforms can be a good idea. However, even so, it is important to have the support of communication professional.

Sloppy, amateur-looking ads can damage your image. Also, avoid promising what you cannot keep. In addition to being a criminal action, failing to meet a customer’s expectation can permanently close doors.

3. Create content

Investing in content creation is a way to gain relevance on social networks, websites, and blogs. When doing a deal, the client will prioritize for that broker with whom he maintains a relationship of trust.

This trust can be earned with the generation of valuable content in its communication channels. So, avoid posting texts, photos, or videos without proper planning, or a really relevant message. Taking questions from consumers is a good option to gain space on the network.

4. Invest in email marketing

You are likely to subscribe to a newsletter or receive promotional messages from the brands you like best, right? Even though we are in the age of applications, email is still a smart way to win new customers.

For this idea to work, the broker must use an email trigger tool. Also, never send emails to random people or buy an email list. Finally, remember to create useful content for your client.

Doing an apartment inspection is a fundamental step for those who finally managed to organize their finances, get out of rent and invest in the acquisition of a property. This is a moment of great joy, but it is essential to act rationally to avoid headaches in the future.

Even though your wait for the new home has been long, it is not the time to hurry: stay tuned and analyze carefully to find out if the unit has any problems.

Want to know how to do this? Then take a look at the items you can’t miss:

1. Electrical system

The electrical system is one of the crucial points that cannot be left out in an apartment survey, especially in older units or with many years of use. Some time ago, the number of appliances and electronics was much lower, which may indicate the insufficient capacity in the energy framework, for example.

It is also important to make a good visual assessment of switches, sockets and lamps, seeing if there are any evident signs of short circuits or non-functional wiring. Be aware that repairs to this type of installation can become a very high expense in the future.

2. Hydraulic installations

It is not uncommon to see units (even luxury ones) that have serious problems such as infiltrations, leaks and mold, causing damage to floors, walls and in the most diverse environments.

To avoid these damages, make a good visual analysis, especially in the bathrooms, kitchen and service area. Turn on all taps for at least two minutes and see if there are leaks in the siphons. Activate the discharges to see if the water flow is satisfactory and check that the showers have sufficient strength.

3. Ceramic floors and tiles

Essential parts of the beauty and practicality of any property, floors and ceramic tiles also require an excellent analysis before making the purchase. Take a good look to see if there are any damaged parts, which show cracks, cracks and stains.

See also if they are well fitted, showing no signs of unevenness, discontinuities or different shades. Take a closer look at the grout around drains, as it is a place that usually has more contact with water and moisture. Even though this repair seems simple, it can be quite annoying to find replacement parts.

4. Doors and windows

Finally, be sure to check that doors and windows are free from damage such as scratches, cracks or damaged paint. Try to open and close these items to check that they are level and that they do not have any rust spots or flaws.

If there are shutters, close them during the day to see if they have any defects. Assess whether there are light entrances or whether they are doing the sealing as expected. In case of failure, do not hesitate to request the correct correction before closing the deal.

These are the essential items for the apartment survey. By following these tips, you will enjoy your new home peacefully.

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